Danoishan Sinnathamby

Professional profile

I lead complex initiatives from discovery through implementation, launch, client adoption and optimization across scope, budgets, resourcing, risks, dependencies, QA, stakeholder alignment and executive reporting.

My experience spans Salesforce Marketing Cloud, Marketing Cloud Next, Salesforce Data 360, Braze, SQL-based audience validation, consent and preference management, customer data workflows, platform integrations and API-driven automation. I am strongest when the business ask is ambiguous, the system crosses ownership boundaries and the team needs a clear recommendation, delivery path and proof from requirements through rollout and post-launch improvement.

Earlier experience in digital operations, customer success and marketing adds useful breadth across product roadmaps and prioritization, brand and campaign delivery, go-to-market support, customer journeys and performance optimization.

Context for reported career metrics →

Sep 2021 → Present · Toronto

Vigorate | Senior Account Manager

Technical Project & Program Delivery Lead, CRM & MarTech

• Own end-to-end delivery across enterprise CRM, lifecycle marketing, customer data and MarTech engagements, translating commercial priorities into scope, delivery plans, workback schedules, technical requirements, QA plans, launch decisions and post-launch improvement actions.
• Manage a portfolio of 20+ concurrent client workstreams each quarter across Salesforce Marketing Cloud, Marketing Cloud Next, Salesforce Data 360, Braze and connected data environments, balancing urgent production releases with roadmap, optimization and platform improvement work.
• Lead lifecycle and customer engagement programs across email, SMS/MMS, push and in-app messaging, including high-volume CRM programs supporting 200M+ annual sends across email, SMS/MMS and push, coordinating segmentation, targeting, journey logic, consent and channel eligibility, data validation, QA review, deployment readiness, reporting and optimization.
• Frame technical recommendations around business outcomes, data authority, identity, latency, scale, consent, failure behavior and operating ownership; translate the recommendation and trade-offs for client and technical stakeholders.
• Introduced structured intake, prioritization, RAID, change control, acceptance criteria, test scenarios, decision logs and release controls, reducing late-stage scope changes by 30% and shortening UAT-to-launch cycles by 20% while improving stakeholder visibility, launch readiness and production confidence.
• Own commercial health across retainer and project-based engagements, including scoping, level of effort estimation, forecasting, budget tracking, burn management, resource allocation, SOW support and change requests; improved monthly forecast accuracy to within 5% of actual delivery effort through clearer capacity planning and earlier escalation of resourcing and scope risks.
• Orchestrate cross-functional handoffs and technical readiness across client stakeholders, strategy, product, UX/design, solution architecture, engineering/development, data, QA, analytics, operations and support, keeping requirements, dependencies, ownership and acceptance criteria clear across customer data workflows, SQL-based audience validation, consent and preference management, APIs, integrations and production releases.
• Stay involved after release through stakeholder briefings, release documentation, training and handoff support; use customer feedback, support issues, adoption signals, operational data and platform analytics to prioritize optimization and broader rollout.
• Provide executive-level delivery reporting that connects progress, budget, risks, dependencies, customer impact and decisions required, enabling faster action on at-risk releases and competing priorities.

Jan 2021 → Sep 2021 · Toronto

EnsembleIQ | Digital Operations Manager

• Led 30+ integrated digital program and campaign launches annually across paid social, Google Ads, sponsored content, lifecycle email, web and landing page experiences for retail, CPG and B2B clients, supporting acquisition, advertiser objectives, brand programs and recurring revenue.
• Managed discovery, scope, timelines, budgets, resources, requirements, tracking, QA, risks, launches and reporting across sales, editorial, media, creative, analytics and web teams.
• Used customer feedback and performance data to refine audiences, messaging, placements and digital experiences.
• Built repeatable campaign planning, asset tracking and performance reporting processes that reduced reporting turnaround time by 25% and gave stakeholders clearer visibility into pacing and optimization opportunities.
• Partnered across sales, editorial, media, creative and web to translate advertiser, brand and go-to-market needs into executable digital programs while protecting deadlines, quality and client expectations.

Jul 2019 → Dec 2020 · North York

101 Mobility | Customer Success Manager

• Owned CRM operations, customer analytics, service performance reporting and process improvement initiatives supporting acquisition, retention, local market growth and customer experience.
• Gathered customer and stakeholder feedback and analyzed customer trends, service patterns, pull-through rates, job values and competitive data to prioritize improvements across workflows, service delivery, marketing, pricing and operations.
• Consolidated referral, lead, service, revenue and customer performance data into reporting frameworks that reduced manual analysis by 30% and helped leaders identify underperforming channels faster.

Aug 2018 → Jul 2019 · Toronto / national

Jobs Canada Fair | Project Team Lead, Marketing & Events

• Led an eight-person cross-functional team across six provinces, coordinating digital campaigns, email, partner communications, event logistics and on-site activation.
• Owned strategy and execution across 125+ targeted email campaigns.
• Contributed to a 10% increase in customer retention and 15% increase in new customer acquisition through targeted outreach, repeatable campaign operations and audience-focused execution.

Additional experience: Marketing & Financial Services Representative at Primerica, supporting relationship management, needs-based financial planning and customer acquisition in a regulated environment.

Core capabilities

Platforms & tools

Salesforce Marketing Cloud · Marketing Cloud Next · Salesforce Data 360 · Braze · Journey Builder · email, SMS/MMS, push and in-app messaging · Email Studio · Wrike · Jira · Asana · Confluence · Miro · Figma · Google Analytics 4 · Looker Studio · Excel

Credentials

Four Salesforce credentials earned; AI Associate is retired. Salesforce retirement information ↗. PMP exam preparation is training, rather than a PMP certification.

Education & professional development

Sheridan College | Diploma, Marketing Management · 2015

BrainStation | Product Management Certificate · 2022

AI-enabled delivery: research synthesis, requirements drafting, acceptance criteria, QA scenarios and workflow design, including Anthropic Academy / Claude Code coursework.