Technical project & program delivery · CRM · MarTech
I turn complex customer needs into clear requirements, technical decisions and cross-team delivery plans, then stay involved through adoption and operation.
Start with the 90-second brief →01 / Selected work
Four cases with different evidence boundaries: a current program pattern, a composite diagnosis, a cross-system investigation and earlier team leadership. Each separates my ownership from specialist implementation.
Current program pattern · Vigorate, 2021–present
A delivery operating model for 20+ concurrent workstreams and programs supporting 200M+ annual sends. Requirements, capacity, handoffs and release evidence make the portfolio more predictable.
Read the case →Anonymized composite · diagnosis and recommendation
An apparent collapse in CRM submissions crossed browser, forms, consent, identity and reporting. I traced the breakpoints and recommended a phased recovery and validation plan.
Read the case →Anonymized investigation · findings and recommendations
A valid billing record could fail between source files and Marketing Cloud. I coordinated the investigation and defined clearer exception, resend and recovery ownership.
Read the case →Earlier career · Jobs Canada Fair, 2018–2019
I led eight people across six provinces and delivered 125+ targeted email campaigns, coordinating audience planning, partner communication and event operations.
Read the case →Evidence map
Each capability points to the strongest case or lab, so you can jump straight to the evidence instead of reading the same story twice.
| Technical troubleshooting |
The 80% Drop Browser, forms, Salesforce, consent, identity, attribution and end-to-end validation. |
|---|---|
| Program delivery at scale |
Making 200 Million Messages Boring 20+ concurrent workstreams, 200M+ annual sends, RAID, capacity and release controls. |
| Cross-system delivery |
The Bill That Couldn’t Go Missing Source files, imports, journey eligibility, exceptions, monitoring and recovery ownership. |
| Architecture judgment |
Waypoint Lab Identity vs authority, SDK / REST / warehouse, real-time vs batch, scale and failure modes. |
| Team leadership |
125 Campaigns Across Six Provinces Eight-person team, six provinces, audience strategy, handoffs and repeatable execution. |
02 / Self-directed architecture lab
A fictional travel company becomes an inspectable architecture exercise. Run 18 scenarios for identity, consent, duplicates, timing and booking exits, then compare the decisions with the source and recorded results.
Run the exercise →03 / How I work
A four-step pattern keeps the work grounded in the customer outcome while preserving clear decisions, handoffs and operating ownership.
Agree on the customer outcome, constraints and evidence that would count as success.
Clarify source, identity, dependencies and failure behavior. Recommend a path and record the trade-off.
Define requirements, owners, acceptance criteria, specialist handoffs and release evidence.
Name monitoring and support owners. Use adoption and operating evidence to improve the next release.
04 / Notes
Short pieces on technical delivery, architecture and operating decisions.
Dates tell you when. Dependencies tell you whether the date is even possible.
Read note →Where the event originates and who owns the source of truth matter more than which transport looks easiest.
Read note →A successful request proves the transport accepted something. It does not prove identity, eligibility, journey behavior or customer outcome.
Read note →If the final launch meeting is where teams discover whether data, QA or rollback is ready, the control system failed earlier.
Read note →05 / About
At Vigorate, my official title is Senior Account Manager. My work centers on technical project and program delivery: framing the customer problem, coordinating architects, engineers, data and QA teams, making trade-offs clear and carrying the work into launch and operation.
I own the delivery path and stakeholder decisions. Engineering and platform specialists own production implementation. My earlier experience in digital operations, customer success and marketing helps connect the system work to the customer outcome.
Away from the laptop: black belt in Taekwondo, active in BJJ and Muay Thai, youth coach in both, solo skydiver, traveler, and reasonably competitive at Wordle (open challenge to anyone).
06 / Career
The short version is here. The resume has the full scope, metrics, platforms, credentials and role detail.